Define your voice and attract your ideal clients
Brand Voice and Messaging
What’s the most important thing setting you apart from your competitors? Is it your bangin’ bod, straight teeth and shiny hair?
If you’re a horse, then yes, it’s that. If you’re a human, then no, probs not.
Babes, your mum was right. It IS your personality that counts.
In today’s uber competitive market, plenty of businesses have:
excellent products and services
fab customer service
a social and environmental conscience
You know what they don’t have? You. The most powerful thing you can do for your business is get really clear on your brand, your story and your messaging.
Getting crystal clear on your brand voice will:
give you clarity and purpose
attract your ideal customers
guide all aspects of your strategy and content
you have no idea what your brand is or who your ideal customer is
you definitely know those things, but you just can’t seem to articulate them
you have more than one person writing for your business and you need a clear and cohesive voice across the team
you want to outsource your copy but you don’t want to waste time explaining yourself to people who don’t get your brand
This service is for you if:
The Deets
Brand Voice and Messaging Guidelines
Up to 2 hours or 2 x 60 minute briefing meeting(s)
Document containing:
Details of your brand voice and tone, from your brand's personality through to how you choose to communicate
Your overall brand vision, values, beliefs and brand promise
Your brand story
Ideal client avatars
Copy recommendations to take your business forward
$1580
inclusive gst
Options to add on dependent on your business needs:
A tagline for your brand
Suggested hero statements for your website
Brand bios including for your socials
An elevator pitch
What your clients say (based on voice of customer interviews – your actual clients/customers are required to chat to me!)
A detailed style sheet encompassing vocabulary, punctuation and a whole lot more
All the microcopy you can think of to immediately incorporate into your website
Looking for a lil’ extra something?
No problem.
How it works
Step One
Contact me
Send me an email with details of your project, or request a 15 min discovery call to chat about your needs, timeframes, and costs. If we decide we’re the dream team, I’ll request some more information about the project and send you a quote.
Step Two
Research
Once you’ve booked your briefing call and paid your deposit, we’ll begin the research phase with a questionaire to take a deep dive into your target market, vision, values and business goals. If you have any existing copy, send it through now.
Step Three
Briefing call
This is where we chat all about your brand, your story, your ideal audience and your goals for the copy.
Step Four
It’s writing time
Now I go away and whip up your gorgeous copy. This usually takes 1 – 2 weeks depending on our agreed upon timeframe. I’ll send you a first draft and invite you to give feedback. Honest feedback is super important and I promise I won’t cry (in front of you). We repeat this process – you get two free rounds of edits.
Step Five
Handover
Once you’re a happy little vegemite, I send through the final invoice and send your project off for a professional proofread. As soon as the invoice is paid, the copy is all yours to do with as you please.
Congrats Boo, you’re all copied up!
